YouTube Marketing – Can It Take Your Brand to the Next Level?

Online video virtually dominates the internet and companies are struggling to keep up with this trend and promote their brand. YouTube is a great platform that businesses can use effectively to promote their messages. It is important to note that most people visit YouTube for the main purpose of being entertained, and therefore businesses need to create and publish YouTube videos that are entertaining enough.

Video marketing has been embraced by many famous brands like Sony Mobile and Jamie Oliver’s Food Tube who are taking advantage of YouTube’s huge audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your reach and attract more customers. Let’s consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics Youtube Thumbnail essentials can play a strong role in deciding the success of your marketing strategy. According to this report citing Chris Clarke, creative director of DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the biggest and best video site on the web. However, brands are not taking advantage of YouTube talent in the best way. Brands must provide content that operates in the same way that YouTube and its communities operate. Only then will they be able to get the most out of YouTube marketing.

Although challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads can be created that run before videos and can be skipped. This is a cheap option as the advertiser has to pay only when someone views the ad for at least 30 seconds. There is also the option to buy ads that appear at the bottom of the screen during the video or to buy display advertising on the site.

Here are some reasons why you should consider YouTube marketing.

Absolutely free and easy to upload your video to YouTube and share it with others.
There is no need to spend on web servers to store your video, as it is possible to host it directly through YouTube.
YouTube easily speeds up the streaming of the video and helps to reach a massive crowd.